Resume

I am available for projects in NYC and around the world. Have a cool idea?
Just send me an email at red@redgaskell.com.

 
 
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Freelance (2017-Present)

  • Made an Instagram story to put Everlane’s new puffer collection to the test with Ani Acopian in Whistler Canada

  • Built Norn’s initial social presence (0 to 5k on Instagram) and launched #MoveToNorn

  • Created and launched #FloydHousewarming with my friend Yumi and Floyd’s team in San Francisco (it’s now gone to LA and NYC)

    • View case study here

  • Made a book about Kanye’s tweets (#1 New Release in the parody section)

  • 368

    • Built decks and proposals for brand partnerships

    • Designed and created merchandise (hats, tees, sweaters) internally and with partners

    • Sourced talented artists, designers, and creatives to launch special projects

    • Designed and programmed retail area with merchandise sales and pop-up experiences such as the 368 Tattoo Project

    • Designed and built gaming studio with Maingear and EA to host Battlefield V launch tournament, Sam Sheffer’s Podcast, and other technology and gaming related events

    • Launched Instagram and Twitter channels @368 - worked closely with exec team to create content, develop voice, and content calendar

    • Created photos, videos, and gifs at 368 for daily happenings, events with EA Sports, Youtube Music x Shawn Mendes and more

  • Made Instagram Stories for Pitchfork at the last 4 House of Van’s shows

  • Made a video for Teen Vogue x Snapchat’s NYFW Body Party

  • Created photo and video content for Year & Day’s NYC pop-up

 
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Everlane - Head of Social Media (2013-2017)

  • Defined strategy, content, and direction for anything with a hashtag

  • Developed techniques, playbooks, and methodologies for in-house content creation

  • Grew communities on Instagram (20k to 400k), Snapchat (0 to 30k views), Facebook (15k to 200k), and Twitter (10k to 30k)

  • Launched and ran Transparency Tuesday

  • Presented to the entire company and executive team on performance and latest industry news regularly

  • Created daily brand and product content for social and digital channels

  • Worked closely with influencers, photographers, and creatives on a number of special projects

  • Greatest hits include: #DearEverlane, #TheseLoafers, #BlackFridayFund, #DamnGoodDenim, #CashmereCabin, #ShoePark, #WhereITravel and making folded clothes look real good on Instagram